Performance rebuild
A Next.js front end with image optimization and lazy loading for top Core Web Vitals.
E-COMMERCE · WEB DESIGN
Lumen Atelier storefront redesign
We rebuilt a premium furniture store for speed, taste and search — turning a slow legacy site into a conversion engine.
OVERVIEW
A premium store that finally performs
Lumen Atelier had a beautiful catalog hidden behind a slow, dated site that search engines and shoppers both struggled with. We rebuilt the storefront from the ground up — a faster, cleaner design paired with a technical SEO foundation so every product page could earn and keep its rankings.
- Client
- Lumen Atelier
- Industry
- E-commerce · Furniture
- Services
- Web Design, Technical SEO
- Timeline
- 10 weeks
- Stack
- Next.js, Shopify
THE CHALLENGE
A beautiful catalog buried by a slow, dated site
- Mobile pages took over 6 seconds to become interactive
- Duplicate URLs split ranking signals across the catalog
- Category pages had no copy or internal links to rank for intent
- Conversion dropped off sharply at the product page
THE SOLUTION
Rebuild for speed, then engineer it to rank
DESIGN SHOWCASE
From homepage to checkout, redesigned
KEY FEATURES
What we built for the launch
Technical SEO
Clean URLs, redirects, structured data and an internal linking model that scales.
Conversion-first UX
A calmer grid, clearer product imagery and a simplified three-step checkout.
Mobile-first design
Designed for the majority of shoppers who browse and buy on their phones.
Rich category pages
Genuinely useful copy targeting buyer intent on every collection page.
Analytics & tracking
Event tracking and dashboards so the team can see what's actually working.
THE RESULTS
Faster pages, higher rankings, more revenue
- +0%
- Organic sessions in 6 months
- +0%
- Revenue from organic search
- 0
- Keywords in the top 3
- 0.0s
- Largest Contentful Paint
Organic traffic over time
Jan
Feb
Mar
Apr
May
Jun
“They didn't just make us look better — they made us measurably faster and more profitable. Six months in, organic traffic and revenue are still climbing.”
Elena MarshHead of Digital, Lumen Atelier
YOUR PROJECT
Want results like these?
Tell us where you are today and we'll map the design and SEO plan to get you there.
- Free project scoping call
- Fixed, transparent pricing
- Design + SEO under one roof